PRISADA is a premium brand specializing in candles crafted from natural ingredients, specifically targeting the highly competitive and design-conscious markets of Norway, Denmark, and Sweden.The core challenge was to develop a brand identity that successfully adhered to the prevailing Scandinavian design ethos (minimalism, functionality, natural aesthetics) while simultaneously creating a unique visual distinction that would allow the brand to stand out on store shelves. The design needed to clearly reflect PRISADA's core values: elegance, naturalness, and purity, evoking a feeling of comfort and sophistication through subtle visual cues. The packaging, in particular, had to communicate the complex and sophisticated aromas of the product line.
My solution focused on minimalist elegance, using a strategic combination of typography, a custom logo mark, and premium material choices to embody Scandinavian luxury and natural purity.
Logo & Symbol Design: Crafted a refined, minimal logo mark that balances geometric precision with human warmth, adaptable for both full and icon versions.
Visual System: Defined a clean typographic hierarchy and a color palette blending sophistication (deep neutrals) with subtle vibrancy.
Scalability & Application: Built responsive layouts and templates optimized for digital, print, and environmental design, ensuring visual consistency everywhere.
The main line features five scents whose unique combinations create a refined, sophisticated aroma. The design highlights this through a transparent label and linear ingredient graphics, evoking a sense of lightness and air.
