EVO (EVO JET Services) operates at the intersection of high-level aviation support and digital technology, offering global flight services. The client required a rebranding to evolve their identity from a generic service provider into a robust, tech-thinking agency capable of appealing to the future of global flight. The existing logo was outdated and failed to communicate the company's dual expertise.
• Fuse two seemingly disparate brand worlds: high-end aviation (which tends to favor heritage, solidity, tradition) with tech branding (which tends to favor minimalism, movement, innovation).
• Make the brand feel trustworthy and premium (for clients expecting reliability in aviation), and modern & fresh (for a tech-influenced audience).
• Simplify the brand identity so it’s flexible: works large and small, in video, print, digital backgrounds; retains recognition when minimal.
• Capture the idea that EVO makes "time and distance a formality" — i.e. the brand should visually communicate speed, motion, connectivity, lack of friction.
My solution focused on minimalist design principles and the powerful metaphor of speed, distance, and forward momentum.
Concept & Logo Design
Explored aviation-inspired forms - wings, contrails, motion lines - to capture a sense of movement within a minimal, bold mark. Developed a full logotype and a standalone “E” symbol that conveys speed and direction through a dynamic streak.
Visual Identity System
Built a clean, modern design language using precise typography and a balanced color palette - neutral base tones with energetic accents to reflect innovation and trust.
Versatility & Motion
Tested the identity across real applications - from aircraft visuals to digital screens - ensuring clarity at any scale. Added motion design elements to emphasize fluidity and the brand’s aviation-tech synergy.
The new identity successfully bridges the gap between traditional reliability and digital innovation. The core logo is instantly recognizable and scalable, and the flexible system allows EVO to communicate its service offering with clarity, confidence, and a strong sense of moving toward the future.han static.
old logo
versions of new logo
symbol
The EVO symbol is the first letter of the horizontal logo, used in a similar fashion as the Nike «swoosh». It effectively associates with the full logo and company name, can be used virtually anywhere were minimalism is needed.
logo
The EVO logo is a sleek minimalist design, stylized with aviation themes and a contrail element streaming from the first letter. It’s meant to be easily recognizable due to a lack of superfluous elements and a dynamic feeling of movement. It’s laconic, usable on a variety of backgrounds.
