EVO Jet Services is a global aviation company specializing in private jet charter, management, and operations. The brand represents efficiency, reliability, and excellence in aviation - serving elite clients who expect flawless logistics and high-end service. As EVO expanded, its existing website no longer reflected its scale or professionalism. The company needed a digital presence that matched the premium quality of its services and the trustworthiness of its brand.
Translate Brand to UI: Successfully integrate the recently established EVO identity (minimalist, dynamic, tech-forward) into an intuitive digital experience.
Optimize Client Flow: Design a highly efficient user flow and UX to help aviation clients quickly access necessary tools (platform logins, contact forms) and technical information.
Convey Premium Technology: Utilize design elements (grid, visuals, animation) to project a sense of technological sophistication and reliability consistent with a global aviation partner.
Enhance User Experience (UX): Ensure a positive user experience, making complex service navigation straightforward while maintaining a feeling of vastness and freedom representative of flight.
My solution focused on structured, high-contrast layouts to manage complex technical information while using spacious design to invoke the feeling of aviation and global reach.
Concept & Research Analyzed leading aviation and luxury brands to define a “Luxury in Motion” direction - clean, spacious, and elegant, combining minimalism with a sense of movement.
UX & Structure Redesigned the website with a clear hierarchy and 12-column grid for intuitive navigation and smooth flow between sections, guiding users from service overview to inquiry.
Visual Design Created a refined aesthetic using modern typography, a deep navy and off-white palette, and high-quality imagery of jets and open skies to convey precision and trust.
Interaction & Performance Introduced subtle motion and hover effects for a dynamic yet premium feel. Optimized the site for mobile and simplified the backend for effortless updates.
The grid was built in a way that divides the screen into two main parts: the menu and the content. This provides convenience of navigation, while also leaving room for company information and pleasing visuals.
Desktop
12 columns
The structure and flow of the site was developed to help aviation clients easily navigate to the information they need: contact forms, platform logins, and other relevant data. New users were presented with easily digestible info on the company’s capabilities and history. The technical functionality of the design was paired with providing a positive User Experience.
