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Rebel Capital is a company that acquires enduring software businesses and transforms them. Their positioning is unique: they offer founders a “thoughtful exit,” while ensuring product, people, and legacy not only survive, but thrive.
• Create a website experience that instantly builds trust and authority - through visuals, content, and structure.
• Make the user journey clear: founder → exploring what Rebel Capital offers → deciding to reach out (“Let’s Connect”).
• Communicate the target criteria (revenue, margins, product moat, growth potential) in a way that’s digestible but robust.
• Use design and messaging that align with tech / software business audiences - i.e. modern, crisp, professional, yet approachable.
My approach was rooted in Trust-Centric, Value-Driven Design to ensure every element contributed to founder confidence and conversion.
UX solution: I reduced founder anxiety by elevating key trust signals (Testimonials, Target Criteria, "Rebel Edge") and placing them in a logical, demystifying flow near the top.
Visual Strategy: I implemented a modern, high-contrast aesthetic-pairing an authoritative dark base with a bold accent color-to signify innovation and financial professionalism, moving beyond traditional PE visuals.
Content Hierarchy: I went for a modern, high-contrast style -dark base, bold accent - to make the brand feel sharp, fresh, and confident.
The resulting digital experience successfully positions Rebel Capital as a strategic, technology-driven partner rather than just an exit option. The clean UX and clear qualification criteria have streamlined the funnel, resulting in a higher quality of leads and a strong foundation for future brand expansion.
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